July 4, 2023 brandartistry

Emerging Trends in Video Production for 2023

The field of video production has witnessed remarkable advancements, driven by technological breakthroughs and evolving consumer preferences. As we enter the second half of 2023, it becomes imperative for video production professionals and companies to stay abreast of the latest trends in the industry. This article will delve into the prominent trends poised to dominate the video production landscape in 2023.

Immersive Experiences: 360-Degree and Virtual Reality (VR) Videos

  • In recent years, 360-degree videos and virtual reality (VR) have experienced immense popularity, with their demand expected to soar in 2023.
  • These immersive technologies offer viewers an unparalleled and engaging experience, enabling them to actively explore content from various angles and perspectives.
  • To meet the growing appetite for immersive content, video production companies are investing in specialised equipment and software to capture and produce high-quality 360-degree and VR videos.

 Shoppable Videos

  • Interactive shoppable videos have revolutionised the e-commerce and online business industries, emerging as a major trend in 2023.
  • These videos provide a seamless shopping experience, enabling viewers to make instant purchases directly from the video with a single click.
  • The convenience of in-video shopping allows brands to convert viewers into shoppers and enhance the overall shopping experience.
  • By incorporating clickable buttons within the video, viewers are directed straight to the store, streamlining the customer purchase journey and fostering actionable engagement.
  • Consequently, numerous brands are now turning to professional video production companies to create captivating shoppable videos for their products.

Live Event Video Streaming

  • Live event video streaming is a highly popular and sought-after media format, transforming how brands and content producers engage with their audiences.
  • Whether it’s an hour-long event or a marathon session, we leverage the potential of live streaming to convey your message in real time.
  • From product launches to interactive Q&A sessions, optimise the influence of your content and captivate viewers like never before.
  • Unlock immediate and immersive interactions with your audience. Viewers can pose questions, offer feedback, and receive instant responses from creators.

Short-Form Videos

  • Short-form videos are dominant in today’s fast-paced world, capturing and retaining audience attention.
  • Social media and instant gratification have decreased the demand for lengthy videos.
  • These bite-sized videos provide a swift, engaging viewer experience.
  • They deliver messages quickly, making an immediate impact.
  • Platforms like TikTok and Instagram have driven the popularity of short videos.
  • Short-form videos are integral to modern media consumption habits.
  • Leverage the power of short-form videos with our professional video production services to enhance your brand visibility

Drone Videography

  • Drones capture aerial images and provide dynamic viewpoints that were previously inaccessible.
  • High-resolution cameras and stabilising technologies unlock the full potential of drone videography.
  • Incorporating drone footage enhances the cinematic experience and adds visual splendour to videos.

Mobile-First Creative Approach

  • Mobile devices are the primary platform for video consumption in today’s digital landscape. Adopting a mobile-first approach in video production is crucial for resonating with the mobile-savvy audience.
  • Tailored video production services focus on the mobile experience, optimising content for mobile platforms.
  • Consider the smaller screen size and use vertical video formats to maximise visual impact. Craft videos that engage viewers from the start, recognising the limited attention span of mobile users.

Authentic and User-Generated Content

  • Authenticity and relatability are highly valued by today’s consumers. Incorporating user-generated content (UGC) into video production strategies is essential for connecting with the target audience.
  • UGC adds a human touch, showcasing real experiences and testimonials for a genuine connection with viewers.
  • Collaborating with influencers, customers, and employees helps gather UGC that resonates with the brand. Seamlessly weaving UGC into branded content enhances video credibility and boosts engagement, fostering a personal connection with the audience.


As we step into 2023, the realm of video production undergoes continual evolution, showcasing thrilling advancements and trends. Ranging from immersive technologies such as 360-degree videos and VR experiences to personalized and interactive content, the industry remains dynamic to meet the evolving preferences of modern viewers. These trends significantly influence how videos are both created and consumed.

Enhance your brand’s impact and visibility with our commercial video production services. Through inventive storytelling, captivating visuals, and user-generated content, we breathe life into your brand’s vision, establishing a profound and meaningful connection with your audience.

Embrace the future of video production with Brand Artistry. Reach out to us today, and let us assist you in crafting compelling content that captures the mobile audience’s attention, amplifying your brand’s presence in the ever-evolving digital landscape.