July 4, 2023 brandartistry

Emerging Trends in Video Production for 2023

The field of video production has undergone remarkable advancements due to technological breakthroughs and evolving consumer preferences. As we step into the second half of 2023, video production professionals and companies must keep abreast of the latest trends in the industry. This article will explore prominent trends that are set to dominate the video production landscape in 2023.

Immersive Experiences: 360-Degree and Virtual Reality (VR) Videos

  • In recent years, 360-degree videos and virtual reality (VR) have gained immense popularity, and their demand is anticipated to skyrocket in 2023.
  • These immersive technologies provide viewers with an unparalleled and engaging viewing experience, allowing them to actively explore content from a multitude of angles and perspectives.
  • To cater to the increasing appetite for immersive content, video production companies are investing in specialized equipment and software to capture and produce high-quality 360-degree and VR videos.

 Shoppable Videos

  • Interactive shoppable videos have revolutionized the e-commerce and online business industries, emerging as a major trend in 2023.
  • These videos offer a seamless shopping experience, allowing viewers to make instant purchases straight from the video with a single click.
  • With the convenience of in-video shopping, it allows brands to turn viewers into shoppers and enhance the overall shopping experience.
  • By integrating clickable buttons within the video, viewers are directed straight to the store, streamlining the customer purchase journey and driving actionable engagement.
  • As a result, many brands are now seeking professional video production companies to create captivating shoppable videos for their products.

Live Event Video Streaming

  • Live event video streaming has emerged as one of the most popular and in-demand media formats, revolutionizing the way brands and content producers connect with their audiences.
  • Whether it’s an hour-long event or a marathon session, we harness the power of live streaming to bring your message to life in real time.
  • From product launches to interactive Q&A sessions, maximize the impact of your content and engage viewers like never before.
  • Open the doors to instant and immersive interactions with your audience. Viewers have the ability to ask questions, provide feedback, and receive immediate responses from creators.

Short-Form Videos

  • In today’s fast-paced world, capturing and maintaining your audience’s attention is crucial. The rise of social media and instant gratification has led to a decline in the demand for lengthy videos.
  • Short-form videos have emerged as the dominant trend, offering a captivating and engaging experience for viewers.
  • These bite-sized videos deliver your message swiftly, making an immediate impact.
  • With platforms like TikTok and Instagram driving the popularity of short videos, they have become an integral part of society’s media consumption habits.
  • Don’t miss out on the power of short-form videos. Unlock the potential of short-form videos with our professional video production services can help get your brand noticed.

Drone Videography

  • Drones can be utilized for capturing aerial images and achieving dynamic viewpoints that were once out of reach.
  • Equipped with high-resolution cameras and stabilizing technologies, one can unlock the full potential of drone videography.
  • By incorporating drone footage into your videos, we elevate the cinematic experience and add a touch of visual splendour.

Mobile-First Creative Approach

  • In today’s digital landscape, mobile devices have become the primary platform for video consumption. To ensure your content resonates with the mobile-savvy audience, it is crucial to adopt a mobile-first approach in video production.
  • Video production services tailored to the mobile experience, creating content specifically optimized for mobile platforms.
  • Take into account the smaller screen size and utilize vertical video formats that maximize visual impact. Recognizing the limited attention span of mobile users, we craft videos that engage viewers from the start.

Authentic and User-Generated Content

  • Authenticity and relatability hold immense value for today’s consumers. To truly connect with your target audience, it’s essential to incorporate user-generated content (UGC) into your video production strategies.
  • User-generated content adds a human touch to your videos, showcasing real experiences and testimonials, to create a genuine and meaningful connection with your viewers.
  • By collaborating with influencers, customers, and employees, we gather UGC that resonates with your brand and seamlessly weave it into your branded content. This not only enhances the credibility of your videos but also boosts engagement by making viewers feel personally connected to your brand.


As we enter 2023, the world of video production is evolving, presenting exciting advancements and trends. From immersive technologies like 360-degree videos and VR experiences to personalized and interactive content, the industry is constantly adapting to meet the demands of modern viewers. These trends shape the way videos are created and consumed.

Elevate your brand’s impact and visibility with our commercial video production services. Through inventive storytelling, stunning visuals, and user-generated content, we bring your brand’s vision to life and establish a deep and meaningful connection with your viewers.

Embrace the future of video production with Brand Artistry. Contact us today to let us help you create compelling content that captivates the mobile audience and amplifies your brand’s reach in the ever-evolving world of the digital world.