All video communications utilised for internal or external business messages fall under the broad definition of “corporate video.”
One way a corporate video in Singapore can be distinguished from conventional video advertisements is by its target audience. Corporate videos often target a specific group of people rather than the broader public.
A corporate film could be produced to showcase a new firm’s efforts or to report financial results to stakeholders. Corporate films may also be used to promote new product lines or services and to educate employees.
Corporate and business videos were once seen as an extravagance in a company’s marketing plan. Whether you run a small business or are part of a major organization, videos made by professional video production services are now considered a crucial component of a successful marketing strategy.
Misperceptions regarding videos that were once true still persist today.
Some of these misperceptions include:
- Videos cost too much
- Difficult to create
- Challenging to get right
- May not yield much value
The goal of this article is to dispel these false beliefs. We’re here to help you understand the real advantages of video marketing and why you should consider incorporating it into your company’s strategy.
Brand and Branding
Simply put, a brand is a collection of components created to reflect the interaction a customer has with a business. These components might include the layout of the logo, the language used in posts, videos, and social media, the colour scheme, the fonts chosen, the company name, as well as the vision and purpose statements.
Some brands are perceived as superior and more reliable, even if their products are nearly identical to those of their competitors. Instant connections are formed with them. You may spot them at shopping centers, stores, and movie theatres. You can even see people clamouring for that particular brand. The value message, which establishes the groundwork for the brand’s identity, is where the magic happens.
A well-developed brand will help you weed out potential clients and narrow your focus to a specific target market with whom you want to do business. These are the people who will ultimately benefit the most from your services or goods, who are the best financial candidates for them, and who are most likely to use them.
A higher closure rate or sale rate is the result of targeting these individuals. Additionally, they will promote your business, as they probably have friends and contacts that fall into the same target demographic. An essential step in creating a brand is identifying your target audience.
Why Does Corporate Video Production Matter?
People love to access content through video introductions.
Video provides an easy and comfortable approach to delivering information with high impact and a personal touch. Customers have enthusiastically embraced this method of information gathering. When watching a video, information is absorbed more quickly than when reading words on a page. Additionally, video information is more memorable than text, providing another advantage.
Corporate videos have higher YouTube rankings
To the astonishment of many, YouTube stands as the second-largest search engine worldwide. The popularity of video content is growing daily, contributing to YouTube’s enormous success. While people often use Google to seek information, YouTube is equally popular for searching instructional and informative videos, meeting a high demand.
Search engines prefer video content
As mentioned earlier, videos are primarily instructional, making them highly valuable to customers. In the continuous effort to provide the most useful search results, search engines frequently prioritise video content. This is evident in how videos often appear alongside traditional SERP components when you conduct searches on Google, Yahoo, or Bing.
Statistics reveal that if a website incorporates video content, it is 53 times more likely to appear on the first page of Google’s search results. The primary reason for this is that watching videos tends to extend the average duration of a website visit.
By offering valuable content and being perceived as an investment by your visitors, you are rewarded with higher rankings by Google.
Videos are loved on social media
A video is often an excellent way to deliver important information quickly and in an engaging format.
This makes it highly shareable, and social media platforms are where the content is most frequently shared. After watching sponsored social media videos, 64% of users make a purchase. Additionally, social video generates 12 times more shares than both text and images combined.
This level of sharing provides significant exposure to the chosen audience. On mobile, video takes precedence. If you’ve ever attempted to read content from a website or article on a smartphone or mobile device, you understand how challenging it can be.
Consuming video is much easier than reading on mobile devices. This is a crucial consideration, given that mobile devices account for 75% of all internet activity. Videos that are entertaining or instructional, yet brief and captivating, are ideal for mobile devices.
You can recycle videos by
One of the notable advantages of commercial video production is that it doesn’t necessarily conclude with the finished product. You can take the completed video, segment it into smaller clips, and share them across your social media platforms.
What’s even more advantageous is the ability to alter the video’s content to convey a message different from the one originally intended.
Corporate videos offer a notable ROI
Let’s get straight to the point. While incorporating video into your marketing strategy requires an investment, over 50% of business owners using video claim it provides the highest return on investment compared to other marketing strategies.
Well-produced videos enhance a company’s reputation, garner a substantial following, and are highly shareable within their intended demographic. Consequently, they often attract the largest audience to a business, build trust, and generate leads or sales.