Taking a quick shot on your mobile phone may seem easy, but creating a good video is a different story. This is where you need to understand the Video Production Singapore process for amazing results!
In marketing, video plays a crucial role. If you haven’t incorporated the video medium into your marketing strategy, you are missing out on something significant.
Did you know that 86% of customers wish to see more videos from brands? Moreover, 87% of businesses utilise commercial videos as a marketing tool to promote their services and products.
Before you start, it’s essential to understand some key aspects of commercial video production and its process. This knowledge will help you achieve results that will amaze you!
A Quick Introduction
he video production process is dynamic and exciting, involving the creation of videos for various purposes, such as digital advertising. This process unfolds in three distinct phases:
- Pre-Production: This phase focuses on planning the video.
- Production: This involves the actual filming of the video.
- Post-Production: This marks the final stage of the process.
Let’s delve into each of these phases to understand the intricacies of video production for achieving amazing outcomes!
shooting
Pre-Production Phase
This crucial phase involves meticulous planning for the video, essentially creating a blueprint for its execution. It is a vital step that ensures everything is organised and well-prepared before progressing to the next stage.
Key elements of the pre-production phase include:
- Idea or Concept: Every video needs a compelling story for its audience. Here, you conceptualise the video by defining its story, identifying the target audience, determining the video’s tone, and establishing the desired call to action.
- Scriptwriting: Crafting a script is the next step, outlining the narrative, characters, and dialogue. The script serves as a guide for the shots to be captured during the production phase.
- Storyboarding: Once the script is finalised, create storyboards to provide a visual representation of the scenes. Storyboarding involves creating images that illustrate the shots to be taken by the production team.
- Confirm Location: Scout and confirm locations for the video shoot. Find settings that align with the script’s requirements, ensuring a seamless integration of visuals and narrative.
- Casting: Select actors or presenters for the video. Whether it’s utilising voiceover talent, individuals from your organization, or professional actors, this step involves choosing the right cast to bring the video to life.
- Scheduling: Develop a comprehensive schedule outlining the date, time, and location of the shoot for the production team. This step ensures a smooth and organised execution of the video production process.
Production Phase
This phase involves the actual filming of the video, requiring coordination among various elements such as actors, crews, and equipment to ensure a seamless operation.
Key elements of the production phase include:
- Scene Preparation: Ensure that all planned equipment is set up before filming begins. This encompasses everything from the camera to the lighting setup. Some directors may mark specific positions for actors to achieve optimal shooting angles before commencing the shoot.
- BTS (Behind-the-Scenes) Footage: Consider capturing behind-the-scenes footage if you are present during the video production. This additional content can be utilised for creating supplementary videos that explain the production process or shared on social media for audience engagement.
- Save the Footage: Once filming is completed, promptly save all the footage on a secure hard drive. This precautionary step helps eliminate the risk of losing the valuable work your team has dedicated effort to produce.
Post-Production Phase
This marks the final step in the video production process, encompassing the editing and finalisation of the video. Editors gather all raw footage to transform it into a polished and finished product.
Key elements of the post-production phase include:
- Video Editing: In this crucial step, all raw videos are uploaded and organised for editing. Professional video editors use relevant software to select the best footage, cut and trim segments, add effects, and arrange the content into a cohesive and visually appealing video.
- Sound Editing: Following video editing, the focus shifts to sound editing. This involves cleaning up audio, incorporating sound effects, and mixing audio tracks to ensure seamless synchronisation with the video for an enhanced viewing experience.
- Colour Correction: Once video editing is complete, the subsequent task is colour correction. This process entails adjusting or correcting the colour balance and tones of the video to achieve a consistent and visually pleasing look.
- Export the Video: With the video finalised, the last step involves exporting the video. This process includes preparing the final video for distribution by selecting the appropriate file format and compression settings.
Conclusion
As we are aware, video production is a complex process, but it can be simplified by organizing it into manageable stages. If you aim to create a video but are uncertain where to begin, consider collaborating with professionals.
Brand Artistry stands out as the premier video production company in Singapore. Our team of video experts possesses the knowledge and tools necessary to ensure your success. From pre-production to post-production, we will manage every aspect within your budget.