Video is one of the strongest tools businesses can use to reach people. It can show your story, explain your product, or help train your team. But to get results, the video needs to be well-made.
This guide will take you through the full corporate video production process. If you’re planning to work with a team or company offering video production in Singapore, or want to try it in-house, this will give you a clear idea of what to expect.
Why Your Business Needs a Corporate Video
A corporate video does more than just look good. It delivers real results for your business.
Builds Trust and Credibility
People trust what they can see. When you show your process, your people, or happy clients on screen, it makes your brand feel honest and strong.
Reaches More People
Videos are easy to share on websites, social media, or via email. They help you reach new audiences who prefer to watch rather than read.
Common Types of Corporate Videos
1. Explainer Videos
These videos explain how a product or service works. They are short, simple, and easy to follow.
2. Recruitment Videos
Show your workplace, team, and culture to attract the right people to join your business.
3. Customer Testimonials
Real clients share how your service helped them. These videos build trust quickly.
4. Brand Story Videos
Tell the story behind your business. These videos create a strong emotional connection.
5. Training Videos
Used internally to teach staff, a good training video saves time and helps people learn better.
The 3 Key Stages of Video Production
Stage 1 – Pre-production
This is the planning stage. It sets the tone for the rest of the process.
Set Clear Goals
Decide what you want the video to achieve. Sales, training, or recruitment. Clear goals guide every next step.
Write a Simple Script
The script is your foundation. It should speak directly to your audience. Avoid jargon or overly complex wording.
Create a Storyboard
A storyboard sketches out how each scene will look. It helps visualise the flow before filming begins.
Plan the Shoot
Book your location, assemble your team, and organise equipment. Preparation saves time on the shoot day.
Stage 2 – Production
This is the filming stage. Where everything planned in pre-production comes to life.
Whether you use an in-house team or hire a company for video production in Singapore, this step must run smoothly. Stick to the script and storyboard. Ensure footage is sharp and audio is clear.
If you’re using voiceovers or actors, provide simple directions and keep the environment relaxed but focused. A well-organised shoot leads to a strong final video.
Stage 3 – Post-production
This is where your footage becomes a polished video.
Edit the Footage
Select the best clips and trim them into a smooth sequence. Good editing keeps viewers engaged from start to finish.
Add Graphics and Music
Include logos, captions, or animations if needed. Use music that complements your brand tone and ensure you have usage rights.
Colour and Sound
Adjust colour tones and balance sound levels. The final video should look crisp and sound clear on all devices.
5-Step Guide to Making a Great Corporate Video
You can follow these five simple steps no matter your budget or team size.
Step 1: Know What You Want
Define your goal. Do you want to sell, educate, or build trust? Clear direction makes production easier.
Step 2: Write the Script
Keep your sentences short and easy to understand. Even if someone watches the video with no sound, they should still get your message.
Step 3: Plan Well
Schedule your shoot, confirm your team and gear, and book your location early. Check the weather for outdoor shoots.
Step 4: Shoot the Video
Follow your plan. Capture more footage than you think you’ll need, it helps in editing.
Step 5: Edit and Share
Use clean editing, add titles and subtitles, then share your video across all relevant platforms.
In-House, Freelance or Video Production Company?
When considering video production in Singapore, you generally have three options:
In-House Team
Ideal for short, regular videos. You have full control but may lack the professional equipment or expertise for top-quality results.
Freelancers
Perfect for smaller projects or tighter budgets. Choose freelancers with strong portfolios and reliable communication.
Production Company
Best for major projects or when quality is key. An agency that does corporate video in Singapore offers full services from concept to delivery.
Best Practices for Corporate Video Production
Focus on One Message
Don’t overload your video with multiple goals. Keep it focused.
Keep It Short
Aim for 1 to 2 minutes. Audiences lose attention quickly.
Use Subtitles
Many watch videos without sound. Subtitles ensure your message still gets across.
Think Mobile First
Optimise your video for phones and tablets.
Be Authentic
Feature real people and genuine stories. Authenticity builds trust.
Picking the Right Video Partner in Singapore
If you’re looking for help with creating a corporate video in Singapore, look for a company that offers:
- A strong and diverse portfolio
- Transparent pricing
- End-to-end support (from concept to screen)
- A team that listens and aligns with your goals
Final Thoughts
The right corporate video can transform how people see your brand. It can teach, inspire, or persuade but to get the best results, you need a clear process.
Plan carefully. Keep it simple. Work with a team you trust.
Whether you’re handling in-house or partnering with a company for video production in Singapore, remember this: your video should speak to your audience, not at them.
If you’re ready to bring your brand’s story to life, Brand Artistry is here to help. Our team delivers clear, creative, and result-driven corporate video solutions tailored to your goals.
Now that you understand the process, it’s time to turn your message into motion.