Step-by-Step Guide to Crafting a Startup Explainer Video

A startup explainer video can make a crucial difference in capturing attention and enabling a product or service to reach its full potential. This step-by-step guide will walk you through the process of creating a corporate video in Singapore, especially if you plan to collaborate with a video production house. From scriptwriting to video production, these expert tips are tailored for those interested in making professional explainer videos, particularly in markets like Singapore.

1. Why You Need an Explainer Video

Understanding the “why” before the “how” is key. A well-designed explainer video serves several important purposes:

• Brand Awareness: It introduces your startup, especially in competitive markets.
• Simplifying Complex Products: Break down complex concepts using simple language and clear visuals to prevent confusion.
• Boosting Conversion: When done correctly, explainer videos clarify your value proposition, leading to higher conversion rates.
• Choosing the Right Style: Depending on the message and tone, you can choose either an animated or live-action video.

2. Writing the Script

A strong script is the foundation of a great video. Here’s how to write one effectively:

• Start with a Hook: Capture the viewer’s attention within the first 5–10 seconds.
• Present the Problem: Clearly explain the problem your product or service solves.
• Offer a Solution: Demonstrate how your offering addresses the problem.
• Call to Action: End with a compelling call to action that encourages the viewer to take the next step.
• Tip: Keep the language concise and simple, especially if targeting a local market, to ensure your message is relatable and easy to understand.

3. Choosing the Right Video Type

Select the video format that aligns with your message:

• Live-Action Video: Ideal for products needing a personal touch, particularly if showcasing a physical product or people-oriented service.
• Animated Explainer Video: Ideal for tech startups or services requiring visual representation of complex concepts. It also allows for easy updates.
• Social Media Livestream: While less polished, this option offers an authentic way to connect with your audience and can be cost-effective on platforms like Instagram and Facebook.
  For a crowded startup market, choosing a unique format can help you stand out.

4. Storyboarding Your Explainer Video

Storyboarding serves as a visual guide for your video. It helps plan each scene, ensuring everything aligns with your script:

• Scene Breakdown: Divide your script into scenes, each tied to a specific part of the story.
• Visual Elements: Plan what type of visuals—live footage, animation, or text overlays—will accompany each scene.
• Motion and Transitions: Organise how scenes will transition to keep the video dynamic and engaging.

Storyboarding is particularly helpful when working with a video production house in Singapore, ensuring all parties visualise the final product before filming.

5. Filming and Voiceover

With the storyboard set, move into production:

• Live-Action Videos: Plan the filming schedule, location, and actors. Corporate videos in Singapore often incorporate local landmarks or studios for added professionalism.
• Animated Videos: Collaborate with animators to bring the storyboard to life, ensuring strong communication between the creative and scriptwriting teams.
• Voiceover: The tone and clarity of the voiceover are crucial. For a local market, consider a voiceover artist whose accent or tone resonates with the audience.

6. Editing and Post-Production

Post-production brings all the elements together:

• Trimming and Sequencing: Ensure smooth transitions between scenes for a cohesive flow.
• Adding Effects and Transitions: Keep them smooth to maintain viewer engagement.
• Background Music and Sound Effects: Choose audio that complements the video’s tone and enhances the message.

If working with a video production house in Singapore, this stage is where their expertise in delivering a polished, high-quality video will truly stand out.

7. Publishing and Promoting Your Explainer Video

Once production is complete, it’s time to promote the video:

• Website and Landing Pages: Feature the video prominently in high-traffic areas of your website.
• Social Media: Share the video on platforms like LinkedIn, YouTube, and Instagram for broader reach.
• Ad Campaigns: If the budget allows, run paid ads on platforms like Google and Facebook to extend the reach of your video.

For startups in Singapore, leveraging local digital marketing channels can further enhance visibility.

8. Measure Success and Iterate

After publishing, measure the video’s performance:

• View Count: Track how many people watch your video.
• Engagement Metrics: Monitor likes, shares, and comments.
• Conversion Rate: See how many viewers take action after watching.

If performance is lacking, make adjustments to the call to action, script, or other elements. Animated explainer videos are particularly easy to tweak and improve.

Conclusion

A startup explainer video is a powerful tool for conveying your brand message, simplifying complex ideas, and inspiring action. Whether you’re hiring a production house or creating it yourself, following these professional tips will ensure your video leaves a lasting impact.