Over the past decade, video has undeniably emerged as a dominant trend in the marketing industry. The consumption of online videos has witnessed a significant surge, nearly doubling since 2018.
Consumers, now more than ever, actively engage with video content, considering it a vital element in their interactions with companies. As we move into the upcoming year, there is a growing anticipation among consumers to encounter even more video content.
Marketers share this enthusiasm, considering video as a valuable investment for lead generation. According to HubSpot, a staggering 86% of video marketers believe in the effectiveness of video content in generating leads. This marks a notable increase of 5% since 2019 and an additional 2% since 2021.
Why opt for professional video editing services?
Embarking on internet marketing through video editing services to establish a trustworthy online brand may initially seem like a complex undertaking with numerous components in motion.
While it might appear to be a costly venture, there is an abundance of free video editing software suitable for small businesses. Remote video editing services in Singapore can effectively manage the intricacies of video marketing and video-based ad promotion.
The role of a professional videography service in Singapore extends far beyond merely stitching together footage. It encompasses:
- Crafting a script, shot list, or screenplay to form the foundation of your video storyboards.
- Incorporating graphics and additional effects.
- Selecting music that complements the video’s subject matter.
- Seamlessly merging raw material and rearranging visuals for a cohesive narrative flow.
- Performing colour grading and eliminating any problematic footage.
While you may feel comfortable sharing casual videos on social media, creating a professional-grade video for clients and businesses demands a different skill set. Transforming your raw video footage into a captivating visual story often necessitates the expertise of a video production in Singapore.
Latest video editing trends that can enhance customer engagement
Graphics and animation
The viewer’s experience with animation, video editing, or a simple graphics presentation is vastly different. As visual beings, humans are drawn to aesthetically pleasing images when learning about topics, be it the growth of grass or the drying process of paint.
The incorporation of animated motion graphics and easily updated visual assets has been a remarkable trend. Animation, strategically emphasising the message, is increasingly prevalent, especially in narratives related to adult success.
Creating a straightforward slideshow is achievable with any online video editing service. Various platforms specialise in animation or visual effects, and the choice depends on your preferences, style, and current trends.
Personal Narrative
Personal story videos continue to captivate audiences, often reaching tens of thousands or even millions of viewers. There’s a dedicated sub-genre exploring controversies and rumours surrounding influencers, highlighting the audience’s fascination with real people sharing authentic stories – even if they include rumours.
Regardless of the platform, a key formula for success is maintaining focus. You don’t need advanced editing skills to transform your content into engaging videos; consider leveraging the expertise of professional video editors in Singapore.
In the realm of video marketing and advertising, one of the latest and most impactful trends involves incorporating drone shots into your narrative. Cool drone shots not only enhance the visual appeal but also increase the likelihood of your audience watching, enjoying, and sharing your videos.
Links and Content
When it comes to video content, you have the choice to let it stand on its own or leverage it further to benefit your business. To broaden your reach, consider making your videos easily searchable.
Encourage viewership by incorporating suggestions, advice, or content lines that entice people to watch the entire video, all while enhancing its SEO.
Explore diverse content integration possibilities, such as linking entire web pages, Instagram posts, YouTube videos, polls, surveys, and quizzes. The potential applications are vast and depend on your creativity and goals.
For improved ranking, consider translating your video for platforms like YouTube. An accurately transcribed video provides the search engine with valuable keywords, aiding the audience in discovering relevant information.
Leveraging the capabilities of a video editing company allows you to explore various creative approaches in making your content more discoverable and engaging.
Live video streaming
Live streaming has witnessed a surge in popularity, providing a seamless way to engage with your audience. Social media platforms are now predominantly video-centric, making it an essential tool for effective communication. Research suggests that users exhibit a heightened interest in live videos compared to pre-recorded ones.
What sets live videos apart is the interactive element that allows customers to actively engage with the content. The future of this trend is poised to incorporate even more interactive video elements, elevating the viewer’s experience.
Tailoring your content to suit your audience’s preferences and your availability is crucial. Whether you have a YouTube channel or an Instagram account, the convenience of going live is just a few clicks away, enabling you to effortlessly connect with your audience in real-time.
4K explainer videos
Explainer videos are a powerful and efficient means of conveying brand information. They excel in delivering quick and concise messages, whether it’s explaining a cooking technique or providing a product review.
The growing popularity of 4K videos adds a new dimension to your content. Advanced graphics and the latest video editing tools can be harnessed to create high-quality videos using 4K photos and footage, providing viewers with a superior visual experience.